Thanksgiving: Bad Food Edition

Want to avoid an awkward Thanksgiving?? Because we do!

Whether you plan to spend the holiday with family, friends, or perfect strangers, we all risk eating a meal (or part of a meal) that doesn’t quite measure up.

Thankfully, (see what we did there?) DMG has a few tips for complimenting the host, even if the food leaves you in a McDonald’s drive-through on the way home. 

Consider one of the following reactions: 

“I haven’t had this type of green bean casserole before! What’s your secret?”

…or… 

“Where did you get this recipe? Is it a family recipe?”

…or…

“Such a unique flavor, I can’t put my finger on what it is. How did you prepare <insert food>?”

Because it may be difficult to articulate a positive food experience without lying, you can always fall back on complimenting the effort it took to prepare the meal:

“Wow, did you make that pie crust by hand? That must have taken you a long time!”

Be positive. Be enthusiastic. And if all else fails, compliment the wine. 

Need more messaging help and/or media polishing? Become your best self and contact us today.

TUESDAY TIP: How to talk tax reform

The Republican’s tax reform bill entered the markup process in the House Ways and Means Committee yesterday. Given that passage of this bill would lead to the largest change in the tax code since 1986, this is a BFD.

With every tax reform discussion, the talking points write themselves. The Left cries about a tax cut for the rich, while conservatives support the idea that more money in the hands of job creators leads to…more jobs.

This attempt is no different. The current proposal to lower the corporate tax rate from 35% (The highest in the developed world! Higher than France!) to 20% is significant, and has ignited the aforementioned class warfare discussion.

(FUN FACT: Nancy Pelosi and Chuck Schumer were all too happy to champion a cut in the corporate tax rate a few short years ago.) 

So, how can you fight false rhetoric when advocating for corporate tax reform?

Don’t let the other side define the premise. They will always use words and phrases like: “big business,” “corporation,” and “the rich,” even if the majority of people who stand to benefit from the tax cut don’t fall into these categories. For those of us who own small businesses and know how to operate a calculator (like DMG!), we know that the “corporate” and/or “big business” labels don’t define us.

Words matter, so make sure you talk about “small businesses,” “start-ups,” or “family-owned companies” to paint an accurate picture of who will benefit from this tax cut.

Need more messaging help and/or media polishing? Become your best self and contact us today.

TUESDAY TIP: Smiling’s my favorite!

Stand tall: check!
Good cell reception: check!
No background noise: check!
Smile: check…?

 

While it might be weird to add “smile” to your radio interview check list, it’s important that you maintain the same facial expressions you would for a TV interview. Even though radio isn’t the visual medium that TV is, using facial expressions changes the way your voice sounds and forces you to be more animated. It’s true that people can hear you smile even though they can’t see you smile.

So, next time you have a radio interview, or perhaps next time you’re on the phone with a family member, practice sounding more engaged. Stand up, smile, and look at yourself in the mirror to watch yourself engage with your invisible audience.

Trust us, you’ll sound more conversational if the audience can hear your emotions.

Need more messaging help and/or media polishing? Become your best self and contact us today.

TUESDAY TIP: Don’t be like Phil Davison…

It’s one of our favorite political campaign speeches EVER. Not because it’s great, but because it’s so incredibly awful.

So while we suffer through the last two weeks of a few ho-hum campaigns (ahem, VA), we thought we’d remember more exciting times. Like the times of Phil Davison…

Phil Davison, a Republican running for Stark County Treasurer in Ohio, delivered this impassioned speech before a vote for nomination to the office. What starts out as a run-of-the-mill candidacy speech, quickly escalates to full out screaming. Perhaps even more entertaining than the sudden escalation of emotion and volume are the times his outbursts seem uncontrollable.

“AND A MASTER’S DEGREE IN COMMUNICATION.”

“I WILL NOT APOLOGIZE FOR MY TONE TONIGHT.”

“THIS IS THE OPPORTUNITY WE’VE BEEN WAITING FOR.”

While Phil offers us endless entertainment, there’s a fairly obvious lesson to be learned about emotion and volume when speaking in public or in your media interviews. Emotion is great. It connects you to your audience, makes you seem more approachable, and keeps people tuned in. However, when you turn your performance switch “on,” make sure slow and steady wins the race. Avoid the zero to 60 approach, unless you want to end up on CNN or the Washington Post’s “best political rants of all time” list.

Need more messaging help and/or media polishing? Become your best self and contact us today.

TUESDAY TIP: Trump, Twitter, and You

Twitter has been the hallmark of Donald Trump’s communication style from the beginning of his presidential campaign until now. The likelihood that he’ll suddenly log off is laughable, especially as we’ve watched him receive overwhelming coverage for these recent statements:

But as the Trump administration moves forward, his tweets will only increase in importance. (READ: midterm elections, relationship with North Korea, tax reform success, etc.)

If you haven’t fielded a question yet about his social media presence, you probably will…and soon.

So, how do you keep the conversation focused on your message instead of the world’s most famous Twitter account?

Here’s our suggestion for how to navigate:

 

Q: “What do you think about <insert latest tweet>?”

A: “I’ll let the TV pundits and communications experts hash out the effectiveness of his Twitter strategy, but when it comes to <insert talking point>.”

 

By focusing on the substance of the policy behind the tweet, you can sidestep the semantics for the most important thing: the issue. Don’t fall prey to arm-chair quarterbacking the tweet itself, focus on substance and you’ll make better use of your 30 seconds to clearly deliver your message.

Need more messaging help and/or media polishing? Become your best self and contact us today.

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