Beverly Hallberg has been on all sides of the camera. Producer, director, and host are just a few of the shoes she’s filled. But she found her passion in helping people be their “best self” once the tape starts rolling. Beverly noticed a common trend: during media interviews, people often present their “worst self.” Knowledgeable and engaging people suddenly freeze-up, losing the clarity and impact of their messages.
This observation inspired Beverly to launch District Media Group in 2008 to focus on media training – preparing people to present themselves and their messages with confidence and precision. She has trained members of Congress, organization leaders, and policy experts, among other professionals for appearances on local as well as national networks.
In addition to her duties as president at DMG, Beverly is a visiting fellow in communications at The Heritage Foundation where she focuses on devising best media practices to promote the think tank’s policy recommendations and provides strategic communications advice to its issue development teams.
Beverly comments on communication tactics in popular and political culture and has been published in publications such as Newsweek, The Daily Signal, The Federalist, The Washington Examiner and The Hill. She is also a frequent contributor on Fox News and CNN.
Prior to DMG, Beverly served as Director of LI Studios. She has edited, produced, and directed numerous TV and radio shows and anchored a weekend sports program for Salem Radio Network News. Additionally, Beverly has written and produced videos, PSAs, and live programs for government agencies including the Department of Labor, the Bureau of Labor Statistics, and the Administrative Office of the U.S. Courts, among others.
Beverly has a B.S. in radio and television broadcasting, and is a native of Hollister, CA.
Director of Operations
Previously, Rachel served as the Director of Political and Communications Training at the Leadership Institute where she oversaw the coordination of more than 400 trainings. She was responsible for curriculum development, attendee recruitment, and general training logistics.
Rachel has a B.A. in Marketing Management from Hillsdale College, and is a native of Cleveland, OH.
Media Relations Director
Rachel Semmel is the Media Relations Director for District Media Group (DMG).
An accomplished communications professional, Rachel brings to DMG more than nine years of experience specializing in media engagement, building out traditional and social media presences, booking broadcast and online media, and spearheading grassroots coalition building.
Previously, she worked for Rep. David Schweikert (R-AZ), the House Republican Conference under former Rep. Mike Pence (R-IN), and Rep. F. James Sensenbrenner (R-WI). She served as Communications Director to two primary challengers in the 2014 cycle—both a U.S. Senate primary as well as a U.S. Congressional primary. She most recently was part of a team that launched Conservative Review, where she was the Spokesman.
Rachel is an Indiana native and a graduate of Purdue University.